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Origin
Careful sourcing shaped by place, people, and season.
Asian Roasters Pvt. Ltd.
01 — BeginningRooted in Heritage.
Inspired by the World.
Crafted for Asia.
Asian Roasters Pvt. Ltd. was born from a meeting of heritage, ambition, culture, and a shared passion for exceptional coffee.
At the heart of the company are S. Krishna Hasini, Chief Executive Officer, and Dr. Roja Bharathi, Director—two leaders bringing distinct strengths and perspectives to a common vision: to build a contemporary coffee company that respects where coffee comes from while exploring where coffee can go next.
Heritage
02 — ArakuA legacy that began
in Araku Valley.
For S. Krishna Hasini, coffee is part of a family legacy.
A young entrepreneur with a background in Computer Science and Engineering, Hasini brings together technology, entrepreneurship, discipline, precision, and a deep passion for coffee. Her experience as a National-level 10-Metre Air Pistol Shooter and horse rider has further shaped her approach to leadership, instilling focus, perseverance, precision, and a constant pursuit of excellence.
Her journey into coffee was deeply influenced by her father, S. Krishna Chaitanya, Founder of Araku Aroma Coffee, Arakuccino, Araku Roots, and Araku Cascara, and a master in coffee roasting.
Through his experience, Hasini developed a practical understanding of coffee roasting, flavour development, bean character, and the craft behind creating a memorable cup. His journey established a strong connection with Araku Valley and its tribal-grown coffee, including taking Araku Valley Coffee to the United States and developing cafés across India.
The family’s connection to Araku Valley reaches even further back. Hasini’s great-grandfather was associated with the Araku Valley region through education, creating a connection with the valley and its communities that spans generations.
But Asian Roasters was never intended to be limited to one region.
Meet our managementCulture
03 — CommunityCulture meets
coffee.
For Dr. Roja Bharathi, Director of Asian Roasters, coffee represents an opportunity to connect business with culture and community.
Hailing from Rajahmundry, Andhra Pradesh, she brings a strong appreciation for Indian culture, traditions, people, and community. Her extensive experience as a Telugu film and television personality, actress, television host, producer, and stage host has shaped her strengths in communication, presentation, public engagement, and storytelling.
Her involvement in social service and community welfare, including initiatives supporting underprivileged communities, has further strengthened her interest in creating opportunities that extend beyond business.
Her particular interest in tribal culture, traditional communities, and the welfare of farmers became an important part of the shared vision behind Asian Roasters.
Together with Hasini and her family, she saw an opportunity to create a coffee company that could preserve the values of heritage while building something contemporary, ambitious, and globally relevant.
The team
04 — CollectiveBuilt by a collective
of expertise.
While the vision begins with its leadership, Asian Roasters is driven by a wider team of passionate professionals, coffee specialists, creative minds, operational experts, and industry professionals who contribute their knowledge, experience, and expertise across every stage of the journey.
From coffee selection and sourcing to roasting, flavour development, quality, product innovation, operations, branding, and customer experience, our multidisciplinary team brings together diverse perspectives to continually strengthen the way we approach coffee.
We believe exceptional coffee is never the result of one person alone. It is the outcome of shared knowledge, skilled hands, thoughtful decisions, and a collective commitment to quality.
Together, our team brings the energy of a new generation while respecting the expertise and traditions that have shaped coffee over generations.
Craft
Roasting knowledge refined through patience and precision.
Expression
Distinctive coffee experiences made for the modern cup.
Origins
05 — WorldFrom Araku Valley
to the world.
While Araku Valley represents an important part of our heritage, our vision for coffee is global.
01Araku ValleyHeritage
02AsiaPerspective
03The worldPossibility
Asian Roasters explores the diversity of coffee across origins, seeking premium beans from distinguished coffee-growing regions around the world. We believe every origin has its own personality—shaped by its soil, climate, altitude, cultivation, processing, and people.
Our approach is to bring these distinctive characteristics together with the knowledge and craftsmanship of roasting to create coffees that are refined, contemporary, expressive, and accessible to the modern coffee drinker.
From carefully selected single-origin coffees to thoughtfully developed fusion coffees, our portfolio is designed to celebrate both the authenticity of the bean and the possibilities of innovation.
About our coffeesPhilosophy
06 — ExpressionA new expression
of coffee.
Asian Roasters brings together heritage and innovation, craftsmanship and technology, local identity and global inspiration.
We explore premium coffees from across the world, while drawing inspiration from the rich coffee culture of India and the diverse tastes of the Asian market.
Our philosophy is simple:
Respect the bean.
Understand the origin.
Master the roast.
Reimagine the experience.
This philosophy allows us to create coffees that can exist across different cultures and occasions—from carefully crafted traditional profiles to modern fusion coffee experiences that introduce new flavours, formats, and ways of enjoying coffee.
Ambition
07 — AsiaAn Asian vision
with a global pace.
Our name reflects our ambition.
CultureUnderstand the people and places behind coffee.CuriosityKeep exploring origins, formats, and flavour.PaceBuild with the energy of a new generation.
Asian Roasters is built with an Asian market mindset and a global outlook—dynamic, progressive, culturally aware, and constantly evolving.
Asia is home to some of the world’s most diverse coffee cultures and one of the most exciting consumer landscapes. We see an opportunity to build a coffee company that understands this market deeply while maintaining the standards, curiosity, and ambition of a global coffee house.
We move with the energy of a new generation and the pace of a global marketplace.
Our ambition is not simply to roast coffee.
It is to discover exceptional coffees, develop distinctive experiences, build meaningful brands, and introduce new generations of coffee drinkers to the richness of coffee from around the world.
Forward
08 — JourneyOur journey
forward.
From a family connection to the communities of Araku Valley, to a broader exploration of premium coffees from across the globe, Asian Roasters represents the next chapter of a coffee journey built on generations of knowledge, collective expertise, and a new generation of vision.
We honour the farmers who cultivate the bean, the origins that give it character, the experts who bring out its potential, the craft that shapes its flavour, and the people who turn every cup into an experience.
From Araku Valley to Asia.
From Asia to the world.
From tradition to innovation.